在夏天, I had the opportunity to intern as a remote copywriter and digital marketer at Geria.实习六周. From crafting blog posts to managing social media advertising, partaking in this internship has been transformative.
As an aspiring professional writer and BA English student, I applied for the internship through my university in hopes of gaining invaluable experience. Certainly, this role has contributed to my creative growth.
全球最大的博彩平台公司
Geria.io is an engineering-as-a-service company with a team of talented developers. As a writer specialising in lifestyle and entertainment topics, venturing into the realm of tech-themed content initially worried me. Would I be able to write about tech trends or tips on acquiring a job as a software developer? 幸运的是, the company was extremely helpful and patient, with multiple team members guiding me through the process.
学习诀窍
My first few days were busy with training. I completed an online training course, namely Foundations of Digital Marketing on Cousera, and watched countless educational videos about IT roles, 如何利用营销平台, and how to effectively communicate with a remote team. 沟通很简单, as all I needed to do was to have a Microsoft Teams account for daily meetings and a Google account for collaboration purposes.
在第一周结束前, thanks to my team members’ encouragement, I was confidently producing website content and brainstorming blog ideas.
What did you work on during the internship?
I worked on multiple projects during my time at Geria.io. This included crafting content that advertises several events organised by the company.
最大的亮点?
My work for marketing a specific event, Immigrants in Tech UK, was a highlight of the experience. Tasks included writing the website content, which was comprised of information such as ‘全球最大的博彩平台 the event’, “成为活动的演讲者”, 和“常见问题”. As I’d never written website content before, this was an exciting opportunity! I also a published an article about the event on Medium.com, and it was extremely rewarding to see my work published.
最大的挑战?
Writing an article about the legal technicalities of hiring a distributed remote team was challenging, as evidently I had little knowledge of the topic. It took several days to wrap my head around the task: I researched by reading dozens of articles and frequenting the UK government website for advice. 我写了几份不合格的草稿. 幸运的是, my co-workers helped edit and proofread my final attempt, and the article was completed.
What are the key learnings from the internship?
Quality over quantity is a classic quote for digital marketing. This role has taught me that excessive adverbs and adjectives are not necessary! As my internship is for a company that has professional clients, I’ve learnt that B2B (Business to Business) copywriting is direct and focuses on advising the reader. 在撰写B2B文章时, 布局是关键:使用项目符号, 标题, and even images to make an article more readable. 因此, I’ve developed not just my writing skills but also my presentation skills - both are crucial in the marketing industry. I also practised creating visual ads, utilising platforms such as Canva, and this aided with marketing a compelling piece of content.
未来的目标
Embarking on this journey with the Geria.io team has been an incredible experience, backed by unwavering support and encouragement. This internship has given me the motivation to apply for graduate jobs in the copywriting and digital marketing field, so that I can continue to learn and excel in my professional writing career!
